<\/span><\/h2>\n\n\n\nDuring my time at GE, there was a simple guideline for ethical dilemmas. The same recommendation can be applied to any executive’s behavior: “If you are unsure of the repercussions of an act, imagine it making headlines on the front page of the newspaper the next day. If it passes this test, go ahead.”<\/p>\n\n\n\n
Care for personal image and reputation must go hand in hand with a focus on results. Some realities are clear: it’s illusory to think that a leader’s integrity grows with the title of their position. In fact, it remains the same size. The role simply gives visibility to that integrity or highlights its insufficiency.<\/p>\n\n\n\n
Another point is that reputation, often, spreads faster than good performance. Therefore, it’s not just a job for Public Relations or advertising. It begins from the start of a career, with the same level of care as a CEO, where actions should not only be integral but also give a clear perception that they are.<\/p>\n\n\n\n
The number of leaders who believe they project one image of themselves while the external perception is entirely different is considerable. Passing the consistency test is imperative.<\/p>\n\n\n\n
This is as old as Abraham Lincoln’s saying: <\/p>\n\n\n\n
\n“You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.”<\/p>\nAbraham Lincoln<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Why every moment matters in building and keeping executive repurtation.<\/p>\n","protected":false},"author":9,"featured_media":820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,24],"tags":[7,143],"_links":{"self":[{"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/posts\/817"}],"collection":[{"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/comments?post=817"}],"version-history":[{"count":0,"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/posts\/817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/media\/820"}],"wp:attachment":[{"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/media?parent=817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/categories?post=817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/tags?post=817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}