{"id":757,"date":"2023-07-21T15:33:46","date_gmt":"2023-07-21T15:33:46","guid":{"rendered":"https:\/\/ceoww.com\/?p=757"},"modified":"2023-11-20T04:45:23","modified_gmt":"2023-11-20T04:45:23","slug":"sustainability-vs-comfortability","status":"publish","type":"post","link":"https:\/\/ceoww.com\/sustainability-vs-comfortability","title":{"rendered":"Sustainability vs comfortability"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I am only one, but I am one. I cannot do everything, but I can do something. And I will not let what I cannot do interfere with what I can do. \u2013&nbsp;Edward Everett Hale<\/p>\n<cite>\u2013&nbsp;Edward Everett Hale<\/cite><\/blockquote>\n\n\n\n<p>This profound saying, if inculcated by every individual as their life mantra, can perhaps lead to a whole new world \u2013 a healthier, greener, safer world for one and all. Let\u2019s deep dive into it through some scenarios.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ceoww.com\/sustainability-vs-comfortability\/#Growth_and_sustainability\" title=\"Growth and sustainability\">Growth and sustainability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ceoww.com\/sustainability-vs-comfortability\/#Environmental_impact\" title=\"Environmental impact\">Environmental impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ceoww.com\/sustainability-vs-comfortability\/#3-Rs\" title=\"3-Rs\">3-Rs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Growth_and_sustainability\"><\/span>Growth and sustainability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We all are consumers of some household appliances, to a certain extent. Technological innovations, scientific breakthroughs, higher disposable incomes, and consumer lifestyle changes have been some of the key drivers of growth in the Appliances and Consumer Electronics (ACE) landscape worldwide. <\/p>\n\n\n\n<p>For instance, the Indian ACE industry is expected to become INR 12,898.89 billion market by 2027, growing at a CAGR of around 15.77% between 2022 and 2027.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Today, a five-minute power outage can cause us to squirm with irritation. If the air conditioner breaks down during a hot summer night, most of us find it next to impossible to sleep despite the humble ceiling fan serving us. Refrigerators, washing machines, dishwashers, microwaves, toasters, and other home appliances are no longer considered luxury goods; they have long transitioned to the category of necessities. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Environmental_impact\"><\/span>Environmental impact<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We are surrounded by electronic goods and to a large extent, we have become highly dependent on them to make our lives more convenient, comfortable, and hassle-free. Unfortunately, we seldom consider the consequences of our high demand and consumption. Even if we do, we are often unaware of the serious environmental impact caused across a product\u2019s lifecycle, right from production to the final stage.&nbsp;<\/p>\n\n\n\n<p>What\u2019s more interesting to note here is that in today\u2019s digital era, the world populace is rapidly turning to smart\/ intelligent technology (as the key enabler for a truly enhanced way of working and living), with movement and sound sensor-powered, <a href=\"https:\/\/ceoww.com\/tag\/artificial-intelligence\">artificial intelligence<\/a>-enabled gadgets, appliances, etc., reducing manual work as well as dependence on humans for most of the routine, mundane tasks. <\/p>\n\n\n\n<p>As technology continues to improve, the ripple effect is seen in faster obsoletion rate, as consumers turn to more efficient and modern versions. The flip side to it is that this is contributing towards an already existing massive volume of solid waste, including plastic, electronic, glass, paper, and metals, to name a few. <\/p>\n\n\n\n<p>While some of these may be recyclable, the majority of the waste ends up in landfills that today can be seen at the outskirts of the cities as towering mountains of hazardous waste, adversely affecting the health of humans and the environment as a whole. <\/p>\n\n\n\n<p>As a response to these challenges, governments are supporting and encouraging the business ecosystem in adopting the circular business model.&nbsp;<\/p>\n\n\n\n<p>Doing so, the manufacturers can achieve environmental and financial benefits. A circular business model integrated into the production and consumption cycle enables resource optimization, helps recover waste by means of recycling and gives the obsolete product a second life as a new one, while reducing raw material consumption. <\/p>\n\n\n\n<p>If adopted and carried out systematically, this will result in zero waste generation. In fact, as per industry research, circular economy can provide India with $624 billion in yearly benefits by 2050, as well as help reduce greenhouse gas emissions by a whopping 44%.<\/p>\n\n\n\n<p>The rapidly growing technology and its very real side effects have given rise to certain questions:<\/p>\n\n\n\n<ul>\n<li>As a consumer, what is one\u2019s social and environmental responsibility? <\/li>\n\n\n\n<li>Where does one draw a line between seeking self-comfort through new-age smart products and being a torch bearer for environmental sustainability? <\/li>\n\n\n\n<li>What can one do to achieve a balanced equilibrium between these two seemingly opposite ends?<\/li>\n<\/ul>\n\n\n\n<p>While the questions may seem complex, the answers are quite simple \u2013 change begins at one\u2019s home!<\/p>\n\n\n\n<p>Tackling the quandary of desire for comfortable living Vs. being environmentally conscious<\/p>\n\n\n\n<p>To find the answers, we need to look beyond the aspects of utility, seamless installation and usage, aesthetics, functionalities, and technology used. With ongoing upgrades in technology, can we also upgrade our behavior, the consumer\u2019s behavior?<\/p>\n\n\n\n<p>Let\u2019s take the example of one of the recent additions to most urban households, especially at the onset of the pandemic \u2013 <strong>dishwashers<\/strong>! Quite a few of us who use this appliance have the tendency of clearing out the dishes properly before putting them in the dishwasher. What one doesn\u2019t realize is that by pre-rinsing, one may not get the desired results since most dishwashers have sensors inside them that sense how dirty the plates are, and they wash the dishes with a suitably strong jet. <\/p>\n\n\n\n<p>What\u2019s more, hand washing and rinsing dishes uses far more water as compared to the amount of water used by dishwashers. These appliances are more energy and water efficient. So, it is imperative to have requisite knowledge about the way to use a dishwasher. It\u2019s important here that the manufacturers\/ retailers apprise the right method of using the appliance.&nbsp;<\/p>\n\n\n\n<p>Then there are the <strong>refrigerators<\/strong> \u2013 from the traditional single-door to the most innovative side-by-side doors, having smart inverter compressor technology, and much more, adding value to today\u2019s smart homes. Consumers must look beyond convenience and see what is the most energy-efficient design. For instance, a top-mount freezer refrigerator is considered to be the most energy efficient refrigerator style.<\/p>\n\n\n\n<p>During winters, consumers are dependent upon <strong>room heaters<\/strong> such as oil heaters, electric heaters, etc. Most prefer these to gas heaters due to factors such as lower investments, quick results etc., even though gas heaters are less eco-friendly.<\/p>\n\n\n\n<p><em>The market is flooded with a plethora of products, and consumers are spoilt for choice. While features can be evaluated based on one\u2019s needs\/ convenience, how do we do our bit towards environmental well-being?<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-Rs\"><\/span>3-Rs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To begin with, every household must embrace the motto \u2018Reduce, Reuse, Recycle\u2019. What this means is that one must proactively try to reduce or minimize the waste we create. <\/p>\n\n\n\n<p>Be it switching from single-use plastic items to more eco-friendly materials such as glass, steel, cloth, etc. for our daily use; or when we purchase a more updated version of an electronic\/ electrical product.&nbsp;<\/p>\n\n\n\n<p>With more purchasing power, easy financing options, technological enhancements, and enhancing one\u2019s lifestyle, one tends to invest in new products while the existing one is in perfect working condition. This results in the discarded product being disposed of to the informal junk collectors. These collectors in turn, until recently, were using improper recycling and disposal methods.&nbsp;<\/p>\n\n\n\n<p>While the governments have been working towards establishing a more formal waste management system in the country, it has become the responsibility of the manufacturers\/ retailers to establish well-defined and convenient ways for end users to dispose of the goods at the end of their lifecycle, back to them.&nbsp;<\/p>\n\n\n\n<p>By taking a few simple steps such as checking for the product life span at the point of purchasing the product can also help in choosing one with a longer life span to avoid early replacements. Also, invest more in green products. Further, educate oneself about the raw materials being used and their impact on the environment, if not disposed of in the proper manner.&nbsp;<\/p>\n\n\n\n<p><strong>To conclude\u2026<\/strong><\/p>\n\n\n\n<p>While the initiatives on environmental sustainability sound idealistic, they are usually difficult to implement on ground, as they might compromise with the comfort of living for the people concerned, at least in the short run. That could be a potential reason that the projects under Corporate Social Responsibility (CSR) focusing on environment sustainability usually fail to achieve the desired scales.&nbsp;<\/p>\n\n\n\n<p>The need of the hour, thus, is to find a middle ground. While technology is continuously upgrading, we as consumers can also upgrade our behavior and support the green and environmental initiatives undertaken by the public\/ private sector and take small but firm steps in adopting a more sustainable way of living to help reach the goal of a greener, healthier, safer tomorrow!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exploring the environmental impacts of development. <\/p>\n","protected":false},"author":16,"featured_media":764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[173,137,136],"_links":{"self":[{"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/posts\/757"}],"collection":[{"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/comments?post=757"}],"version-history":[{"count":0,"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/posts\/757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/media\/764"}],"wp:attachment":[{"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/media?parent=757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/categories?post=757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceoww.com\/wp-json\/wp\/v2\/tags?post=757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}