Shishir Baxi is a seasoned advertising and marketing professional based in Dubai, UAE, currently serving as Director of Business Development at a marketing consultancy. He has global experience across Europe, West Africa, and India, he has launched two communications agencies in the UAE and collaborated with brands in FMCG, financial services, consumer durables, luxury cosmetics, and aviation. A bilingual English-French speaker and ESCP Business School graduate, Shishir is also an author of two short story collections exploring the impact of global challenges on the human spirit.